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Kopi Luwak - The world's most expensive coffee or urban myth?

The world's most expensive coffee is supposedly made from beans picked out of weasel poo!

Kopi Luwak or Civet Coffee is a rare and gourmet coffee from Indonesia that is made from coffee beans that have passed through the digestive system of the weasel-like creatures known as Civets, and specifically the Indonesian Palm Civet.

The particular individuals that live around coffee plantations eat the ripe beans and obviously excrete the undigestible green bean. This is then "harvested" and processed.

The resulting coffee is said to be like no other. It supposedly has a rich, heavy flavour with hints of caramel or chocolate. The body is almost syrupy and it's very smooth, with a stronger flavour and aroma than normal. And there are even claims that it is an aphrodisiac!

Kopi Luwak is the most expensive coffee in the world selling at over A$100 per 500 grams. It is sold mainly in Japan and the U.S.

Many people are sceptical of the veracity of the coffee, and claim it is a scam and marketing excercise. The truth is probably that there is a small amount genuinely available in Southern China and Indonesia, but much of the product sold on the internet is probably unverifiable.

Simple logic would tell you that to process the amount of this stuff that is supposedly real would require veritable ranches of creatures and 1000's of staff.

The amount of sh** that is broadcast about this coffee can be typified by the Indonesian cafe owner who claimed in a story by USA Today in January 2004 that he sells 100 tons a month through 3 cafes. He is joking! He wouldn't sell 100 tons in his lifetime! Doesn't he realise how much coffee that really is?

It is also a fact that Civets are suspected of spreading SARS virus as well as Asian Bird Flu virus. Large numbers of Civets have been destroyed in southern China for this reason.

Whilst the roasting process would destroy any germs, would you really want to drink coffee that came out of poo from a (possibly) virus carrying weasel from Indonesia?

We think it's not such a great marketing idea after all!


Interesting Footnote: Is this why perfume is so expensive?

A relation of the Indonesian Civet has been used in the past to harvest "sweat" from it's perineal glands (near the anus) for use in perfumes. This product is actually called "civet".

The animals are "farmed" and kept in cages, and every few days the keepers scrape the "civet" out of the anal sacs of their herd of animals.

It was reported by the WSPA (world society for protection of animals in the U.K.), that several large perfume companies have admitted to using civet in their products and that laboratory tests detected the ingredient.

The WSPA says these companies have now substituted synthetic civet for the natural version starting in 1998.